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ITZZO

ITZZO® Purple Teeth Whitening Color Corrector Serum – Peroxide-Free, 30 mL

ITZZO® Purple Teeth Whitening Color Corrector Serum – Peroxide-Free, 30 mL

Regular price $7.99 USD
Regular price $12.99 USD Sale price $7.99 USD
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Free standard U.S. shipping: Applied automatically at checkout. Estimated delivery is 5–9 business days.

Purple Teeth Color Corrector for Yellow Tones

The ITZZO® Purple Teeth Color Corrector Serum is a peroxide-free cosmetic oral-care booster that uses purple color-correcting pigments to temporarily reduce the appearance of yellow tones for a brighter-looking smile. It is a color-correction step—not a bleaching treatment and not a replacement for regular toothpaste.

Why ITZZO

  • Temporary purple color correction: purple pigments visually balance yellow tones
  • Peroxide-free: made without peroxide bleaching agents
  • Mint flavor: leaves a fresh feel after use
  • Simple routine: use after normal brushing
  • 30 ml / 1 fl oz pump: controlled, convenient application

How to Use a Purple Teeth Color Corrector

  1. Brush normally with your regular toothpaste.
  2. Apply a small amount of ITZZO Purple Serum to your toothbrush.
  3. Brush gently for up to 2 minutes.
  4. Rinse thoroughly. Do not swallow.

Best for: a quick cosmetic brightening step before photos, events, meetings, dates, or anytime you want to temporarily reduce the appearance of yellow tones.

Purple Color Corrector FAQ

Does purple color corrector permanently whiten teeth?
No. The visual color-correcting effect is temporary and does not permanently change natural tooth color.

Is this a peroxide teeth-whitening treatment?
No. ITZZO Purple Teeth Color Corrector Serum is peroxide-free and works through cosmetic color correction rather than peroxide bleaching.

Can it replace toothpaste?
No. Continue brushing with your regular toothpaste and use this only as an optional cosmetic step afterward.

Want two bottles? Explore the ITZZO Purple Teeth Color Corrector Serum Twin Pack (2 × 30 mL) for a convenient 60 mL supply. Compare current prices and availability.

Learn About Purple Color Correction

Read our purple teeth color corrector guide or compare purple teeth whitening serum vs. purple toothpaste.

Important to Know

The color-correcting effect is temporary. This product does not bleach teeth and is not a substitute for toothpaste, professional whitening, routine dental care, or treatment by a dental professional. Stop use if irritation or sensitivity occurs.

Explore more oral-care information: Visit our Purple Teeth Color Corrector & Oral Care collection for product details and current availability.

Prefer to shop on Amazon? View the ITZZO single-bottle Purple Teeth Color Corrector Serum on Amazon for current availability and delivery options.

Shipping, Returns & Support

Free standard U.S. shipping: Estimated delivery 5–9 business days. See our Shipping Policy for details.

30-day eligible returns: Unused products in original condition may qualify for a return within 30 days of delivery. Contact us before returning an item; see our Return Policy for conditions and instructions.

Questions before ordering? Email info@shopitzzo.com or read our FAQs.

View full details
  • 5 stars: 8 (40%)
  • 4 stars: 8 (40%)
  • 3 stars: 4 (20%)
  • 2 stars: 0 (0%)
  • 1 star: 0 (0%)
A
Amazon Customer
Great product!

Love this stuff. It's way easier to use than the trays or strips. Leaves my mouth feeling fresh and really does brighten up your smile. Good value for the money.

G
Gerry L
Pleasant taste but not quite as advertised

I’ve never used a tooth-whitening product or undergone a tooth-whitening treatment at the dentist office. And my dingy smile shows it. I decided to try the ITZZO Purple Toothpaste for Teeth Whitening to see if it might make my teeth look a bit better.I’d heard that tooth whitening can be a bit painful on the gums, and I was worried that the taste might be nasty. I’m happy to say that the Purple Toothpaste does not hurt my gums at all, and the taste is surprisingly not bad. Good, even. After a 2-3 minute brushing, the product washes out easily and does not even leave an after taste.So how does it whiten? I certainly was not expecting “brilliantly white” teeth, just a bit closer to white. My teeth are looking just a bit lighter – at least it seems so. My issue with this product is the difference between the product description on Amazon and the information provided on the packaging. The blurb on the box clearly states that it is “A post-whitening care …” In other words, it is not intended for folks like me who have never undergone a whitening regime. If that information had been on the product page, I likely would not have ordered the product. Whether the hype on the product page – e.g., “delivers noticeable whitening results in just minutes” – is accurate for the target audience of people who have had their teeth whitened, I could not say.I intend to keep using the Purple Toothpaste to see if it will make more of a difference over time, but I’m knocking off a star for the discrepancy in how the product is marketed.

C
Chill Champ
It is weird but it works.

This Purple toothpaste for teeth whitening is good stuff but its weird to see how it spreads and works. The results are awesome.This comes in a clear pump bottle with a small nozzle. The bottle is like a clear plastic so you can see the toothpaste inside. The pump works well and it is very easy to press down and pump it.When I use the toothpaste it spreads out thin and then as I continue to brush it gathers in the crevices of the teeth and gums and creates a purple kinda foam. I can see the teeth lighting just from a short time of use. It is wild to see your mouth purple.The taste is like other toothpaste and is not offensive or overwhelming. It doesn't leave a bad aftertaste either. I would say its mild and pleasant.The value on this is about what you would expect to pay for something like this. I dont feel like this is the deal of the day but also dont feel like this is expensive either for a good working toothpaste.I would recommend this purple toothpaste and say give it a try!Overall I would call this a win

M
MB
No difference in the colour of my teeth

This ITZZO 3.38oz Ultra Bright Teeth Whitening Serum Purple Toothpaste for Teeth Whitening is a colour corrector toothpaste for teeth whitening and stain removal. It neutralizes yellow tones.The instructions say to squeeze a small amount onto a toothbrush, brush for 2-3 minutes and rinse your mouth with water after brushing.This toothpaste has a mint taste. When you put the toothpaste onto the toothbrush the colour is purple, but by the time you rinse your mouth most of the colour is gone, which I actually prefer. I have tried another brand of purple toothpaste and spitting out purple when I rinsed was a bit too much for me.I have been using this toothpaste for a short time and do not yet see any difference with the colour of my teeth. I am surprised by the pictures in the listing as I find them exaggerated. All the pictures show yellow teeth that become white after use. My teeth are nowhere near as yellow as those in the picture and are now nowhere near as white.I have not given up yet and plan to update my review if I start seeing a difference in the colour of my teeth. If you do not see an update then you know my results have not changed.

D
DDZ
No Taste, No Odor

I believe this purple toothpaste is not meant to replace your regular toothpaste. I think you should use this in addition to your regular toothpaste. It is definitely blue paste, it has no odor or taste. It makes a mess in your sink when you spit it out ... it kind of spatters all over like any toothpaste would. You can just really see the blue stuff! I just started using it, they recommend twice a day, and my teeth are slowly getting whiter and brighter.

D
Diana gomez
Cumpla con lo que promete

Me llego a tiempo, la estoy usando toca esperar si cumple con lo prometido

O
Omar Avalos
Better results

I think it works better with a toothpaste to accompany the polish. Alone it makes my teeth a little sensitive. There is no real instructions on it but that’s how I started to use it.

A
Amazon Customer
Whitening product I am looking for!

This is my first time using a purple teeth whitening serum product. I tried it for the first time and followed instructions and brushed my teeth for 2 minutes. Saw an instant improvement in my teeth appearance. Will continue to use it on a daily basis. I’m amazed at the quick results. Definitely recommend to all looking to enhance their smiles.

A
Abbey
No Improvement

Been a month and a half and nothing changed yet. Probably a placebo toothpaste as I'm not familiar with this brand. Waste of money but is doesn't taste bad and it spreads well on the toothbrush without getting clumpy.

E
Elisabeth
It Works

I feel like it's always a bit of a risk to order something that has no, or very few, reviews. So, I can happily report that I'm glad I placed this order. Good quality toothpaste, made with effectivei ngredients. I use it in conjuction with 5 minute whitener (it's the best) and I'mreally happy with the results. Exactly as represented in the product listing and a good value for the price. I'm definitely satisfied and would order again.

N
Nala nana
toothpaste whitening

This product is actually meant for aftercare after having your teeth whitened at the dentist, which I didnt realize until I got the product. I have never done that so I was just hopeful that it would make a difference anyways. This does come out purple, which is strange but not unappealing. The taste is fine and minty. I have not noticed any difference in my teeth yet, maybe I need to use it longer.

N
Nikki K.
Post Whitening Paste

I was excited to find this toothpaste, which I have wanted for my son who was diagnosed with Autism. We have been trying different toothpaste periodically over the years, as he is agitated by several facets of teeth brushing between the strong minty taste, the texture, and so on. We don't always get his teeth brushed as well as can be every time and the dentist is even worse at times, however as a result he has yellowed teeth which is what keeps me on the perfect toothpaste journey. This product is a post whitener, so I wanted to see if I can alternate this paste and a whitening toothpaste we found that isn't abrasive and has been working on his teeth. I don't feel like this toothpaste works instantly or maybe it needs a longer time frame to show results when you haven't had any teeth whitening, and I am sure the more the teeth are stained the longer it probably takes to work. While using an after whitening toothpaste I do see a very slight improvement on the teeth coloration appearing less yellowed, but very slight. The toothpaste doesn't really have a taste, doesn't leave an after taste and is like a thinner consistency than the average toothpaste, so it makes me feel like I need more toothpaste on the brush, so I just reapply to my brush mid brushing. Now while I do not love this toothpaste for me so much, I did get this toothpaste for my son and he really likes it. The lack of taste and the consistency are the first 2 things that gave him comfort and ease with brushing now. However as I said I have only seen a slight improvement in shade b/c its a post whitening product, I do like that I have found something else that works for my son when brushing his teeth.

D
Doug Blasco
Absolutely fantastic

I don't know about anyone else but I don't enjoy the regular toothpaste on the market.They are so extremely strong minted, that it hurts my tongue by the end of my brushing.I absolutely love the milder mint flavor of this product. And I tend to brush longer when it doesn't hurt my mouth.I like the pump dispenser, however it is hard to see how much product is left inside the bottle.I have been using it now for about a month and have seen and feel enough of a difference that I won't be going back to my regular white paste product any time soon.Cheers 😉🍷

M
M. Martin
Not as bright as I would like

I have tried a similar brand and my honest review is that these work all the same. If you drink coffee tea or red wine you will need to quit while working on whitening your teeth. I have not quit coffee so although after brushing my teeth look slightly better they are not magically whitened with daily use.The taste is minty and very easy to use. The pigment is intense and if left in your mouth as a treatment for extra minutes this could probably have more results.

A
Amazon Customer
A Confidence Boost in a Bottle!

This teeth whitening serum has been a game-changer for me. Seems like from the very first use, I noticed my teeth becoming brighter. It's gentle on my teeth and it's incredibly easy to use. This serum has become a go-to in my routine for a better smile. I couldn’t be happier with the results. Highly recommended for anyone who wants to feel amazing about their smile!

R
Rod Leach
Whiter and Brighter

This purple toothpaste for teeth whitening is designed to neutralize yellow tones using its color-correcting formula, making it an effective post-whitening booster or a mild stain remover. It not only enhances teeth whitening but also supports everyday oral care with its gentle formula. While the concept is unique, the results are genuinely impressive!The toothpaste comes in a sleek, clear pump bottle with a small nozzle, making it easy to see the vibrant purple toothpaste inside. The pump mechanism is smooth and user-friendly, dispensing just the right amount with minimal effort.When brushing, the toothpaste spreads thinly at first, but as you continue, it forms a purple foam that settles into the crevices of your teeth and gums. Watching your mouth turn purple during brushing is certainly a unique experience! However, it’s all worth it when you notice a visibly brighter smile after just a short time.The taste is mild and pleasant—similar to regular toothpaste—with no overwhelming or unpleasant aftertaste. It strikes a good balance that’s comfortable for everyday use.In terms of value, the price feels reasonable for the quality and results. It’s not a bargain, but it’s also not overpriced for an effective whitening toothpaste.Overall, I highly recommend giving this purple toothpaste a try. Its innovative formula and noticeable results make it a standout product for anyone looking to brighten their smile!

T
Tug
Works Okay And Tastes Fine

This is an interesting idea that probably works much better in theory and just okay in the real world.The toothpaste tastes good and is pretty mild without any weird aftertaste.

A
Ash
Works fairly well

Tastes fine and it works pretty good. Color theory, purple cancels out yellow. Did notice my teeth looked brighter.

A
Amazon Reviews
Haven’t noticed a difference in 2 weeks of regular use

The science behind this makes sense as to how it would work. This is something that will take time to truly see results though. What I can say is the little pump is very easy to use to disperse the toothpaste, it tastes good, though not as minty as most toothpaste. I use it at night before bed because when I brush in the morning I want that minty blast. So far, so good though.Update: I have been using this every night for about 2-3 weeks now and have not noticed any difference

A
Amazon Customer
I love this product

“Surprisingly Effective! I’ve been using ITZZO purple whitening toothpaste and The flavor is refreshing and not overpowering, which makes it pleasant for daily use. I’ve noticed my teeth looking visibly brighter, and it’s gentle enough that I haven’t experienced any sensitivity. It’s a great addition to my routine, and I’m excited to keep using it for even better results. Highly recommend for anyone wanting a quick, easy way to brighten their smile!”